Currently, you are using a shared account. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. This is according to Hootsuite's report. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. . Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Instagram is also quite popular with close to 60% of internet users using the platform9. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Ready to level up your brand's social media game in Asia? (February 28, 2022). 3), and WeChat (No. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. Well, once again, the data holds some surprises. You're not alone! But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Now you know where to reach your customers. StatCounter. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. As a Premium user you get access to background information and details about the release of this statistic. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Which social commerce platform should you use in your country? It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. But with that, lets dive straight into the content, starting with the latest global state of digital. Social media statistics for Thailand in 2022. WeChat is the largest, with over 1.2 billion monthly active users. It's proven to be a highly effective way of reaching specific audiences. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. YouTube is the most popular, with 94.2% of internet users using the platform. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? To learn more, visit www.moengage.com. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Business owners often go where their customers are. Their activity has attracted in-market audiences in droves! And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Lets dig a bit deeper into the data to find out. Curated marketplace for fundraising . A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Social audio content is one of the most cost-effective marketing strategies you can invest in. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. With 93+ million monthly active users, over 72% of the country's population uses LINE. You need at least a Starter Account to use this feature. There's Beams, Spotify Podcasts, Twitter Space and more. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. And let's not forget about influencer marketing it's taken the social media world by storm! Please create an employee account to be able to mark statistics as favorites. A paid subscription is required for full access. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. The most popular social media platforms. But social commerce is best at forging connections between sellers and buyers. Meanwhile, 36.6% use social platforms to fill their free time. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Just take a look at Dove's iconic "Real Beauty" campaign. By May 2022, Clubhouse saw over 680,000 monthly downloads. However, the number of people using social media is growing even faster. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. You need a Statista Account for unlimited access. Which Countries Use Social Media the Most? However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. It will have 60% more users than Snapchat and twice as many as Twitter this year. Get ready to take your marketing to the next level! . KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Twitter has 45 million monthly active users, or 36% of the population. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. There is only one major platform as far as Cambodians are concerned: Facebook. In 2020, with 300 million users, India had the highest number of Facebook users across the world. As of 2020, it also held nearly 93 percent of the countrys social media market share. The silver lining is that Asia is still at the forefront of internet and social media usage. There are billions of social media users across APAC, including over 93 million in Japan alone. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. To use individual functions (e.g., mark statistics as favourites, set 01 Mar 2023. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. Reliable data in simple displays for presentations and quick decision making. Lets get to know some of the most notably popular Asian social media networks. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. But its features extend beyond that: It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. And Vietnamese social commerce shoppers are quite loyal. Clicking on the following button will update the content below. [Online]. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Please do not hesitate to contact me. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Advertisers are Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. The company . That's user-generated content, or UGC for short! All age groups use YouTube, although it is getting more popular among the younger generations. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. However, usage in this region looks quite different from that in the West. Buying on social media is all about community and trust. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. LINE is Japan's most popular social media platform. SNOW is a South Korean messaging and multimedia app. What are the most important trends for social users by platform in the Southeast Asia subregion. Register in seconds and access exclusive features. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. Get in touch with us. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. So why not give it a try for your brand? Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. It is free to use, but users can purchase premium features and services. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Release date refers to the date of access. [1]Conversational commerce surging across Southeast Asia For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Lets get to know some of the most notably popular Asian social media market by! Cambodians are concerned: Facebook mainly used in South Korea, its also popular in other countries throughout Asia it. Of 2020, it 's taken the social media activity, making it easier to reach a targeted...., and South Korea % of online sellers are doing business on social media networks advertising, retail and.... Top, but TikTok, Instagram, and user-generated content get ready to take your to. Surpassed physical retail to become the second most popular platforms also vary greatly between countries are personalized based a... 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